Brands are looking to AI to give them a competitive edge
- Use Watson’s neural networks to analyze data and score users on how likely they are to take action.
- Use AI for real-time optimization of images and messaging
- Watson Ads will create content, a service already used by several high-profile brands. Toyota used Watson ads to write copy based on tech and science fan’s interests.
- AI powered media buying is used by several companies to increase ROI and lower advertising costs….by a lot!