Entries by Laurie Banks

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Your B2B company can’t ignore the Amazon Effect.

(or) Think you can ignore the Amazon Effect because you’re B2B? You can’t.) But you can compete and win. Retailers are well aware of the Amazon Effect, but many B2B companies haven’t felt the impacts of these consumer buying habits shift. Yet. We’re all consumers and Amazon has set a high bar. Recent research from […]

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AI and your next customer

Brands are looking to AI to give them a competitive edge Meet Watson. You remember him (or her?). Appeared on Jeopardy in 2011. Launched a commercial product in 2012. Had a conversation with Bob Dylan about music in 2015. And now? Meet Watson Advertising. According to Adweek’s Marty Swant, a new division of IBM, Watson […]